In London's bid to host the 2012 Olympic Games the London 2012 committee held a competition to find a winning logo design. We (at Kino Design) entered a design and after weeks of refining it, we won. I was part of the small team that spent innumerable hours creating all the supporting advertising material, brand guidelines, implementing it across London landmarks, designing and executing the (enormous, multi-lingual) bid document – all in time to present London's bid for the 2012 Olympic games. It was an epic project to be involved in.

Agency: Kino Design, London   |   Involvement: Implementation and bid document design